Backlinks are the foundation of a good SEO strategy – there’s no denying that. But what exactly is a backlink worth?
Is it simply based on the number of linking domains? The quality of the site linking to you? The Domain Authority or URL rating of the linking page?
All of these factors play a role in determining the value of a backlink, but today we’re going to explore how to determine the value of backlinks.
The importance of backlinks never changes
If there’s one thing that’s certain in the world of SEO, it’s that backlinks are always important. They seem to be the one reliable constant in an ever-evolving process of algorithms, techniques, and strategies.
It’s like a part-time job – no matter how much you learn or how hard you work to stay up to date, SEO is a never-ending cycle of new ways of doing things.
But no matter where you decide to focus your efforts – content creation, keyword research and optimisation, designing a more user-friendly website – be sure not to ignore backlinks.
But how do you determine the value of backlinks?
Determining the value of backlinks is a real head-scratcher for even the savviest online marketer.
It’s the age-old conundrum of determining the value of a backlink continues to challenge modern-day SEOs.
Often it comes down to one person’s opinion versus another, including arguments over the merits and underrated benefits of low-quality links.
Thankfully, several sources offer data and insight into a link’s worth, such as Ahrefs and Semrush; however, it can often be difficult to assess external risk factors that may influence its value.
The best metric for determining the value of a backlink is Domain Authority (DA). DA is a score to measure a website’s overall authoritative backlink profile in the eyes of search engines.
The higher the DA, the more valuable and powerful a link is. A high DA indicates that there are plenty of quality websites linking to it, and making backlinks from such sites can significantly impact your SEO efforts.
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